New
Vittoria Shirt
Rp 329.000A statement collar and elegant 3/4 sleeves, cut relaxed for all-day comfort.
White · Black
IOur Story
A story that grows with her.
The Tale of Her was born from a simple belief: clothing isn't just fabric, but a page in the story its wearer is writing. From a small studio in Jakarta, we design quiet, easy-to-mix womenswear made to be passed down — not discarded after a season.
Each season, we open a new "chapter." And every time someone wears our work, we celebrate a new story alongside them.
About Us
The Tale of Her creates timeless wardrobe essentials with a modern, feminine perspective.
Designed with clean silhouettes, refined details, and carefully selected fabrics, each piece is made to bring effortless elegance into everyday dressing.
We believe that beautiful clothing should feel as good as it looks—comfortable, versatile, and made to be worn for years to come.
Every design tells her story.
Mission
Our Mission
To create clothing that makes every woman feel seen and confident being herself — through designs made with care and heart.
Vision
Our Vision
To become a fashion house known not for chasing trends, but for faithfully accompanying women as they write their story through every chapter of life.
2026Founded
7Collection Designs
100%Made in Indonesia
Every woman has a story of her own — and The Tale of Her is here to be part of that journey.
Citra Puspita and Dewi Herlina founded The Tale of Her with a vision to create women's clothing that blends elegance, comfort, and quality in every detail.
Rooted in a love for timeless design, they believe clothing is more than what you wear — it's part of how a woman expresses herself. Through every collection, they're committed to crafting pieces made with care, using quality materials and designs meant to be worn for years to come.
— Citra Puspita & Dewi Herlina, Founders
